| 15 July 2010
People were so excited to get the new iPhone 4, but some people's hopes were crushed when they discovered a hardware glitch that would soon cause a huge problem for Apple.
As the raging issue with the iPhone 4's antenna becomes more and more popular, a growing amount of people are starting to ask when Apple will admit that they're wrong. From what I understand, the issue that people have with the iPhone 4 is that it loses reception and fails to keep a signal even when it is in a place with good reception. Instead of handling this issue like most people would have expected Apple to handle it, they blamed it on other things.
The first thing they blamed was how people were holding the phone and almost made it seem like they were teaching kids how to hold a cell phone. If you make people spend hundreds of dollars on a faulty product, you don't insult them after it breaks. That was strike one. Then, they decided that it might be a software glitch, but that was quickly proven wrong; strike two. This has put a ridiculous burden on Apple's PR department. It's way too late for a recall of the iPhone 4, too. A total recall of the phones would cost somewhere near 1.6 billion dollars.
Hey Apple, you're holding it wrong!
Apple needs to get on the ball soon, or they will continue to lose more customers. Not only are they losing customers due to the faulty hardware, they are losing customers due to their immature handling of the issue. Only a minority of the customers who bought the iPhone 4 experienced the antenna issue and that just goes to show that Apple could have easily handled it, but instead they decided to make a huge ordeal out of it.
It's obvious what Apple should do, right? They should just admit that they were wrong, offer phone returns for people who experience the issue, and fix the issue in later generations; hopefully, Apple will fix this whole thing soon. They are in a lof of danger if they don't get a hold of this issue before it causes even more customers to turn against Apple, eventually causing them to lose its grasp on the "public psyche". We all know that is the only reason that they are where they are now. We're seeing very strange behavior from Apple; they've even been accused of deleting discussion threads from their forums that discuss the Consumer Reports story. That's very sketchy, isn't it?
Hopefully, we'll see a solution to all of this very soon.
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Sources: Appolicious, Consumer Reports
Comments (1)
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Apple is much the same. Products such as the iPod have never been terribly reliable, but have sold immensely well simply because no other companies bothered to produce competing products with the same mass appeal. In the case of the iPhone, however, there ARE legitimate competitors snapping at their heels, and you're completely right - they have to stop making pathetic attempts to save face and do some serious damage control. They can't keep blindly relying on brand loyalty to save them every time they screw up.
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